Bhubaneswar ( rajya kahani) 07th May 2026: Taneira, a TATA product, is embracing the celebratory spirit of Savitri Vrata with the introduction of its new Inaya collection, along with special in-store festive offers. From 5th May to 17th May 2026, shoppers visiting Taneira stores across Odisha can avail 15% off on the purchase of 2 products and 20% off on the purchase of 3 products on select merchandise. Acknowledging the socio-cultural significance of this auspicious occasion, the initiative reflects the brand’s continued commitment to offering meaningful experiences rooted in tradition. Savitri Vrata is a deeply cherished festival where women across the state observe rituals, adorn themselves in traditional weaves and celebrate devotion, resilience, and continuity.
It is within this idea of continuity through change that Inaya finds its most meaningful resonance. Inspired by the fluid rhythms of nature and the infinite movement of the universe, the collection echoes the very essence of Savitri Vrata, where permanence is found not in stillness, but in evolution. Just as the festival embodies a love that endures beyond fate, the collection captures fluidity as a design language, where forms are never fixed but constantly unfolding, echoing the beauty of shifting landscapes and celestial patterns. Abstract florals, layered textures and subtle geometric elements come together to create a balance between fluidity and structure. Sheer tissues shimmer like light, while intricate weaves and embroidery add depth and dimension. The palette draws from nature’s fleeting moments, soft dawns, luminous twilights, and rich earthy tones, capturing transitions rather than stillness. Through Inaya, Taneira presents sarees that resonate with the evolving identity of the modern woman, where tradition is continuously reimagined through contemporary expression.
Speaking on the occasion, Mr. Somprabh Kumar Singh, CSMO, Taneira said, “Regional festivals like Savitri Vrata hold deep cultural and emotional significance, where traditions are expressed through what we wear as much as what we celebrate. The saree, in this context, becomes a powerful symbol of identity and continuity. At Taneira, we are committed to offering authentic, handcrafted weaves that honour these traditions while making them relevant for today’s woman bringing together the richness of India’s textile heritage in a way that feels both meaningful and accessible.”
Crafted with precision and passion, patrons can explore a diverse range of handwoven drapes that bring together India’s rich textile heritage. Taneira continues to deliver on its promise of ‘India under one roof’ with offerings from over 100 weaving clusters across the country. From iconic weaves like Kanjeevarams and Banarasis to Bengal Silks, Murshidabad Silks, South Silks, and embroidered Silk Cottons, the collection offers something for every festive moment.Patrons can also browse through the beautiful assortment comprising of exquisite six yards, ready-to-wear kurtas and kurta sets available in all Taneira stores across Odisha. This Savitri Vrata, Taneira invites customers to celebrate tradition in motion with timeless weaves, contemporary design and festive indulgence.
About Taneira:Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers differentiated design sarees, blouses, and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide rooted yet progressive Indian women with diverse craftsmanship and exclusive crafts and designs. The products cater to everyday fashion and all occasions a woman would want to adorn herself for festivals, weddings, and special occasions.In its endeavor to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India. It has also launched the ‘Weavershala’ initiative to modernize the weaving techniques and, at the same time, preserve traditional procedures of hand weaving for future generations. In addition, the brand has introduced frame looms and all essential workspace facilities for the weavers in collaboration with localized weaver-led organizations. Currently, there are 18 Weavershalas operational across the country.Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 78 stores and 41 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery at www.taneira.com